Wednesday, April 16, 2008

Men's Mag vs Lad Mag: Round 2

Previously I went off on a massive rant in a blog posting about the declining quality of magazines for men. Well, less than 12 months on, maybe it's an end of an era. Top shelf perv-merchant extrordinaire Paul Raymond has shuffled off, and in the middle shelf men's mag world the tide's turned, and I can sit here looking somewhat smug, as the industry has had similar thoughts to mine. The old editors have been given the heave-ho and a new attitude has taken over... or is it an old attitude? The top magazines MAXIM & FHM have now radically cleaned up their image, and you'll rarely find a nipple on show (unless they're doing an article on Jamie Oliver). They've actually got semi-readable articles, the babes (and there are fewer than before) are tastefully shot now, and it's like the old days of the mid-nineties again.

Blimey, MAXIM's even got a Gillian Anderson photoshoot in it this month. Have I gone through some sort of "Ashes to Ashes"-esque step back to 1996? Please don't make me have to listen to Shed Seven again.

So FHM & MAXIM join the likes of GQ, ARENA, and ESQUIRE as the respectable face of men's mags, ARENA have even gone as far as having blokes back on the cover (Joe Calzaghe anyone?).
It's only a small victory though. We've still got LOADED, FRONT and their junior offspring NUTS & ZOO down in the gutter, with the same amount of boobs, gore and crap jokes as ever, selling in copious amounts.

Ah well. Never mind. We're making inroads.

Nice knockers though... PHWOOOAARRRRRRRRR, LOOK AT THOSE (Sniiiip - That's enough - Ed).

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