The original album cover for "Post" was to feature Björk surrounded by silver balls with her tongue extended towards a falling silver ball. It was shot by Jean Baptiste Mondino, who did the sleeve for "Debut". This however was later scrapped, and re-shot by photographer and video director Stéphane Sednaoui. The "Post" theme is symbolised in the cover photo by the AirMail trim around Bjork's white jacket! My CD came in a luxuriously gorgeous digipack with a little fold out poster & booklet, all housed in a plastic pouch with carry strap. Lovely. The tour brochure was a massive 64 page book in a plastic protective cover... even the souvenir postcards came in a nice pouch embossed with the Bjork logo.
Record label One Little Indian always tend to overdo the releases from Bjork - why have one CD single when you could have three? - so most of the singles were released on 2 CDs, which meant two different yet complimentary designs. Problem was, they were soo stylish and cool you just had to have both. Such as...
Lead single "Army Of Me" depicts Bjork as a super heroine versus an evil Polar Bear. Why? We don't know, it is Bjork but it looks great, especially the evil bear which I had on a t-shirt:
"Isobel" uses early computer technology to give us two Bjorks, and some woodland motifs tying in with the video:
Crossover hit "It's All So Quiet" goes all big band on your ass:
"Hyperballad" carries forward similar imagery from the Michel Gondry directed promo video:
"I Miss You" reflects the cartoon nature of the accompanying video by depicting Bjork as a cartoon character along with her cartoon boyfriend (all done by "Ren & Stimpy" animator John Kricfalusi of Spümcø):
and finally "Possibly Maybe" rocks the trend with 3 CD's all housed gorgeously in a slipcase:
And this is before we even get to all the assorted promos and related items. A brilliantly sustained campaign. There's more stuff from those inventive bods at Me Company still to come...
Meanwhile check out their stylish website where there some great images you can "borrow": http://www.mecompany.com/
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